新时代·大跨越 | 尼罗河冬季代理商新品&2019战略发布会顺利召开

2018-12-27

Looking back, it is to go forward better; the outlook is to make a better start. On December 27, 2018, the Nile River held a "New Era and Great Leap" at the company headquarters - Winter Agents New Products & 2019 Strategy Conference, Nile family gathered together to seek new strategies, discuss new models, and jointly test new products. !


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The times are changing faster and faster, the Internet, the mobile Internet, the new retail... a variety of new things are emerging, constantly updating iterations. In the wave of the new era, how should the Nile achieve change and breakthrough? At this agent meeting, the Nile gave the best answer.


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According to the Nile River strategic plan announced by the chairman of the Nile River, the Nile River will be locked in the next five years. In the next five years, the Nile will lock in two strategic directions: one is the operational output of the all-category car living museum, and the other is the deep integration of the new retail online and offline.


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Enrich product lines and create a full-class car living museum


New product development is a powerful weapon for enterprises to seize more market space. Whether a company has a special product often determines the development prospects of the company. The market is changing rapidly. Enterprises must be guided by customer needs, continue to enrich product lines and improve service models to meet the needs of more consumers. Therefore, in the past 28 years, the Nile has always spared no effort in the development of new products.


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In 2019, in addition to the existing fist products, the Nile will launch a series of new products to meet the increasingly diverse consumer needs, including invisible clothing, 360 all-inclusive pads, boutiques, wipers and so on. In the future, the development of new products on the Nile River will be developed in the direction of private customization, and strive to create a high-end, personalized and ideal car life.


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In the era of rising consumption levels, people's demands for consumption upgrades are also constantly fermenting. Therefore, while enriching the product line, the Nile River will also build a full-class car living museum, build an experiential consumption scene, and build a high-end consumer brand in the automotive aftermarket.


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Deep cultivation of new retail, deep integration of online and offline


As early as October 2016, Ma Yun proposed the concept of “new retail” and considered it a new driving force for future economic transformation. As it turns out, new retail is a hurdle we must hold! At the beginning of 2018, the Nile River released the Tmall new retail cooperation strategy at the Beijing Yasen Exhibition. After one year of practice, the online and offline strengths have joined forces to build a new consumer ecosystem.


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In the upcoming 2019, the Nile will continue to dig deep into new retail. At the meeting, Wu Xinyi, general manager of the Nile River, and the agents discussed in depth the cooperation model of the new retail in the future, and studied how the online and offline integration will be able to exert the power of 1+1>2 and stand in the new era. Tide.



This agent meeting, the Nile family's thinking collision, wiped out many sparks of wisdom. "Everyone collects firewood and high flames". In 2019, with the joint efforts of outstanding agents from all over the country, the Nile River is bound to explode!


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