On February 22, 2019, the 28th China International Auto Accessories Exhibition (CIAACE, hereinafter referred to as 2019 Yasen Beijing Exhibition) was grandly opened at the Beijing New National Exhibition. The exhibition covers an area of 250,000 square meters, bringing together more than 7,000 exhibiting companies from all over the world, attracting hundreds of thousands of professional visitors to visit, which is the opening of the Chinese automobile aftermarket.
Such a grand event, how can the Nile, the leader of the automotive aftermarket, be absent? After a long period of preparation and planning, the Nile River was unveiled at the 2019 Yasen Beijing Exhibition with the theme of “Yo Yao Together”, bringing you a dream, smart and amazing car accessories feast. At the same time, the 2019 Nile Art New Product Launch Conference and the Tmall Yundian Awarding Ceremony were also held at the exhibition.
Below, let us experience the grand occasion of the Nile Pavilion through pictures and pictures, and review the wonderful moments of today!
Chairman of the Nile River delivered a brand strategy and marketing model
The exhibition kicked off in a wonderful dance.
With this warm atmosphere, the chairman of the Nile River, Yong Tao, debuted and announced the 2019 Nile brand strategy and marketing model. In the new year, the Nile will build a full-scale car living pavilion with a heavy hammer to build a new consumer ecosystem, bringing a one-stop shopping experience to car owners.
At the same time, in 2019, the Nile River will deepen new retail sales, join hands with Tmall to catch up with the wind, and join forces online and offline to play the power of 1+1>2.
Subsequently, Xie Yu, Chairman of Yasen International, took the stage to deliver a speech and expressed his best wishes for the first show of the Nile River.
The signing ceremony for the release of the Nile Art Art New Product was held
For many years, the Nile River has been called the “fashion leader” of the automotive industry, and product design has been at the forefront and has been constantly imitated. Now, the Nile River has turned its new eyes to the Swarovski elements of fashion influence. The 2019 Nile River art new products created by the two giants across the border were officially released at the exhibition.
The dazzling Swarovski elements, advanced inlays and fashionable art design make the Nile River's new cushions become the focus of the audience. The visitors are like these beautiful cars. The interior has been praised.
Subsequently, Mr. Cao Yonggang, head of the North District of Swarovski Professional Department, took the stage to deliver a speech.
Since then, the general manager of the Nile River, Wu Xinyi, and Mr. Cao Yonggang, the head of the Swarovski Professional North District, jointly signed the signing ceremony of the Nile Swarovski Elements. We believe that in the days to come, the Nile will join hands with Swarovski elements to bring you more new fashion interiors.
Nile Tmall Cloud Store releases black technology to bring a new experience
Following the Nile River art new product, the Nile Tmall Cloud Store was grandly released. The exhibition set up a special Tmall Yundian display area, where the cloud shelves allow everyone to directly experience the experience and get in touch with the cloud shop. Moreover, the Tmall Cloud Store display area also uses smart black technology to unlock a new experience for everyone.
Tmall Cloud Store is a bridge between new retail and physical stores. The Nile River new retail team used a detailed video to let everyone fully understand what is the Tmall Cloud Store, the benefits of joining the Tmall Cloud Store, and the advantages of the Tmall Cloud Store, which makes it easy to see at a glance.
Live experience cloud shop
Staff on-site explanation
After watching the video, Yunrui, the new retail manager of the Tmall Automotive Division, and Wang Shijie, the head of the new retail of the Nile River, took the stage to explain how the Tmall Cloud Store empowered the store and the support system for the Nile River.
Yun Rui, head of new retail of Tmall Automotive Division
Wang Rube, head of the new retail of the Nile
Next is the exciting ceremony of the Tmall Cloud Shop. Yunrui, the head of the new retail of Tmall Automotive, awarded the brand to the star-rated province store, and Lu Qi, senior manager of the Ali Automotive Division, awarded the brand to the innovative pioneer province store.
Star benchmark province store
Kunming Wangjian Trading Co., Ltd.
Innovation Pioneer Provincial Store
Hunan Tongda Car Audio Confluence
Gansu Maodelong Auto Accessories Co., Ltd.
Ningxia Maodelong Trading Co., Ltd.
Tianjin Jinda Auto Accessories Co., Ltd.
Heilongjiang Yunchi Auto Accessories Co., Ltd.
Shandong Zhenshunda Auto Accessories Trade
After the Nile River launched a new retail strategy, the above stores invested a lot of enthusiasm and cooperation, so that the new retail of the Nile River will move forward in a fast-growing pace. This honor, they deserve to have!
After the ceremony, a Tmall Cloud Shop theme catwalk showed us the four advantages of Tmall Cloud Store and the six major support.
The Nile Auto Life Museum is fully upgraded to present the preferred quality
As living standards improve, people are paying more and more attention to the quality of life, and car life is no exception. To this end, the Nile River is ingenious, and strives to create the Nile River and the preferred car living museum. At the 2019 Yasen Beijing Exhibition, it presents excellent health, excellent car products, excellent customization and excellent goods to the public.
In 2018, the Nile River issued the slogan of "Family Health Choice", in order to make everyone's health, health, and sleep health. After the preferential upgrade, the Nile River has made an unprecedented investment in material selection and product design, creating a healthy, comfortable and high-end new car interior, bringing you a more quality car life.
Over the years, the Nile has continued to expand its product line. In addition to the original car seat cushions, floor mats and fine products, the Nile River also introduced a car paint protective film to further improve the product line. Under the circumstance, we will find that this is the direct expression of the building of a full-class automobile life museum and the construction of a one-stop consumer ecosystem mentioned by Chairman Yong Yongtao.
Wonderful interaction to send gifts to ignite the passion of the audience
In the afternoon, the Nile Pavilion held a series of award-winning interactions, such as shouting red envelopes and AR games, and distributed cash red envelopes and exquisite gifts. Such an unexpected activity naturally attracted a large number of people to participate in the event, and the crowd was crowded and lively!
2019 Yasen Beijing Exhibition will last for 4 days, there will be more exciting waiting for everyone in the next three days, of course, there are also red envelopes and gifts! The Nile River is waiting for you at the new national exhibition W4C18 and W4A18 booths!