Today, Swarovski's one-week "璀璨漫步" flashing exhibition from June 26th to July 2nd ended in Shenzhen Fangfang City.

On June 26, 2019, the Swarovski Wanderlust Strolling Flash Show opened in the fashionable and vibrant Shenzhen Fangfang City. The Nile River NILE, the leading brand in the automotive aftermarket, was invited as a Swarovski partner to present this exhibition and bring a romantic encounter to the visitors.

2019 Swarovski Wanderlust

璀璨漫步快闪展览现场“晶”彩鼎沸

Senior Vice President, Swarovski Greater China

Mr. Flemming Nielsen（左一）

Ms. Wang Wujie, General Manager of the New Retail Division of the Nile River (second from left)

Mr. Chen Guanyu (first right), Swarovski North China Account Manager

Vice President, Global Sales, Swarovski Professionals

Mr. Christian Doose is a "Like" for the Nile product

Young actor Wang Hejun visited the flash exhibition

Experience the Nile River Car Accessories 

Following the strategic cooperation with Swarovski, the Nile River combines Swarovski crystal elements with the living environment of the car, and successively launched a series of new products, including car seat cushions and lumbar cushions. The dazzling Swarovski crystal elements, exquisite inlay craftsmanship and simple and fashionable cross-border blending, highlighting the rich creative inspiration and romantic life of the Nile brand, have attracted high praise from the industry.

Swarovski WANDERLUST 璀璨漫步 Walk Flash Show

 Large atrium display area 

This exhibition focuses on Swarovski's masterpieces created with more than 40 brands, featuring a range of lifestyles including jewellery watches, beauty accessories, sports and leisure. As the leading brand in the cross-border cooperation of car products in the Chinese market, the Swarovski crystal element series car seat cushions and lumbar cushions exhibited by Nile River have won the favor of many audiences at the exhibition site.

Nile Swarovski Elements Series Cars

On the second day of the exhibition (June 27th), the new idol Zuo Qibo and the well-known game anchor solitary shadows were able to experience the "equipment" of the Nile Swarovski element cushions during the live broadcast of the tiger tooth game. Fan online "crystal" color interaction.

The well-known tiger tooth game anchor Mr. Lonely and the new idol Zuo Qibo

Experience the Nile cushion and lumbar support

Subsequently, on the afternoon of June 28th, the Nile River adopted the live broadcast of Tiger Tooth, which brought a summer feast to the global audience – the new collection of Nile River's aromatherapy series was released. Exquisite and sleek shape, gentle and eternal breath, fresh and elegant aroma, attracted the audience to watch, and actively participate in the "smelling" experience.

Mr. Cao Gang, General Manager of Swarovski North China Sales

Opening a speech for the Nile River new live broadcast event

At the exhibition site, the Nile River car aromatherapy series new products shine

Ms. Wang Shijie, General Manager of Nile's New Retail Business Unit, said, “Nile River, as the leading company in China's automotive products, not only has nearly 30 years of experience in the market, but will also focus on providing consumers with more quality lifestyle products in the future. The next romantic scene from the 'Nile River!'"